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Listing Strategy

11206 Huckleberry Lane, Grass Lake, MI
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Our Track Record

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Sales Performance
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Awards
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Community Involvement
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Notable Achievements
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Your Goals

As your dedicated real estate professional,

I’m here to keep your move on track. Here are a few things I'd love to learn about your goals:
✔What do you want to change about where you live now?
✔What is your ideal timeline or deadline for moving?
✔Are there any hurdles or worries we can help alleviate?
✔Which aspects of the sale are most important to you?
✔What qualities do you value in a real estate agent?
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Home Sale Timeline

Let our experience be your easy guide to a smooth and profitable sales process

Pre-Listing

Schedule an appointment
Meet with agent
Discuss best strategy for selling
Formal listing presentation
Executed sales agreement
Property evaluation
Complete market analysis
Establish sales price

Listed & Active

Marketing campaign started
Matterport taken
Signs installed
Submitted to multiple listing service
Showing times selected
Flyers delivered
Social media campaign launched
E-mail campaigns started

Under Contract

Offer(s) received
Offer(s) negotiated
Offer accepted
Back-up offer(s) accepted
Inspections & disclosures completed
Appraisal completed
Contingencies removed
Property closes
Refer friends
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Exceptional reviews that reflect a pattern of excellence with my past clients.

Raving Reviews

Matt did a fantastic job helping us navigate the crazy 2021 real estate market to sell and then buy a new house. Great communication and a well thought out plan helped us get top dollar for our old home and then buy our forever home!
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Matt is very knowledgeable in everything real estate. I would recommend Matt to anyone with out hesitation. Matt is considerate, professional, responds fast to texts, calls and emails and always goes above and beyond. A very enjoyable experience working with Matt on our recent home purchase. With out a doubt, we will use Matt for all future real estate needs!
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Matt McKernan, was a great asset to our home purchasing team. His responsiveness to us was immediate and worked beyond the typical timeline of a home purchase. Matt and I first talked processes and timelines in mid summer and went into detail about what to expect, when to apply for qualifying letters, and when to put an offer down to match our closing time of February. This enabled us, as first time home buyers, the comfortability we needed and prepped us as much as possible before we placed an offer. Matt also showed us multiple homes and created a personalized home search engine that gave us up to date info on every property we found interest in. Matt was also a tremendous team player and negotiator. He and our Mortgage lender worked together to find the best solution for financing our property and did so with complete transparency as we had team meetings virtually to make sure that all three of us were on the same page. As with many home purchases, nothing is completely predictable or goes to plan. In those instances, Matt, dealt with our barriers quickly and professionally. Finding solutions to satisfy both us and negotiated with the sellers to get us across the finish line and into our beautiful new home. Finally, Matt, went beyond the call and rescued us on the I-94 corridor as we suffered a catastrophic flat due to construction debris, He picked us up and chauffeured us to closing, then drove us to the auto shop were I could purchase the items needed to complete the repair and drove us back to our vehicle off the shoulder waiting for us to complete the fix safely before we parted ways. All in all, Matt, knows the area market and will smoothly negotiate on your behalf. He's professional and transparent throughout the entire process. Finally, he's a genuine real-estate agent that seeks to provide the best service possible. I happily recommend Matt McKernan to anyone that appreciates transparency, professionalism, and courtesy. Matt will deliver on all of those fronts and more!
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Matt is amazing to work with!! He made our home buying experience very easy. He is a wealth of knowledge and had answers to all of my questions. He is responsive and will work day and night to get the deal done!!
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Matt helped us navigate relocation amidst a competitive market. He was knowledgeable, professional, and fun to work with. He answered the several questions we had, always responded efficiently, and was available for the dozens of showings we went on. He knows the area so well and helped us secure our dream home. You cant ask for a better realtor.
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Selling my house seemed like such a daunting process until I met Matt. From the first day his warm smile and impressive knowledge of the process put me at ease. Matt was a pleasure to work with through the entire selling process, he communicated well and always made sure that I was informed and ready for the next steps. My house sold quickly and Matt was even able to assist me on closing while I was out of state. You are in great hands with Matt, I cannot recommend him enough!
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Matt was fantastic to work with. He’s extremely professional. When we had questions he provided explanations. Matt kept us informed throughout the process. He always responded to text or phone calls rapidly. Matt is very polite and considerate. He definitely made selling our home a pleasure. You won’t be sorry if you chose Matt McKernan. He won’t stop until the job is done and done professionally.
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Matt provides the highest level of customer service I've experienced, he is super responsive, always goes above and beyond, including working on his much-deserved vacation! We had the pleasure of meeting Matt when he sold our daughter her condo in 2020 then again in November 2022 when she decided to sell her condo and purchase a house. We quickly fell in love with Matt as we watched him provide the highest level of customer service to our daughter as he was super responsive, always went above and beyond and was extremely knowledgeable and very patient during her entire process. Fast forward to May 2023 when we decided to downsize from our family home and into a condo, we knew that Matt would be the only one that we wanted to work with. Matt once again was very knowledgeable and extremely patient, he really listened to us our needs/wants and told us his plan of action for listing and selling our home. We put all our trust in Matt and his team and let them do what they do best and within a week we had multiple cash offers at list price. The next step for us was to find a home, we again put our trust in Matt’s hands and after several months we found the perfect condo for us. We all knew instantly that this was our home the moment Matt opened the door to show us. Matt was always on top of any issue that came up and was very proactive in finding solutions quickly when needed. The only downside to having purchased our home is that we do not have Matt in our daily lives as Matt has become a treasured friend!
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Matt went above and beyond to help find my family our new home. As first time home buyers Matt was able to help facilitate direct communication between our financial officer and the sellers in the quickest possible manner. We went to multiple showings and put offers on a few houses with Matt and we felt comfortable and fully informed on the process each time. We worked with Matt for about 2 years during our home search because we found him to be most transparent, responsive, had the best market knowledge, and was very familiar with the area we were searching in as well as surrounding areas.
[Read More]

Review has been shortened using AI, click the review to read the full review.

Review has been shortened using AI.

Loyalty

This custom presentation that I’ve shared with you is an example of the care and effort I put into each of my best clients. I recognize that real estate transactions are one of the largest financial transactions of your life and it deserves careful consideration and wise planning. In light of this, you should feel strongly that mutual respect and understanding are key components of hiring me to help you accomplish real results starting right away.

Reviewing each other’s roles and responsibilities as we embark on the next steps together is how we can decide if we are ready to move forward together.
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Most Recent Seller Blogs

SELLER
Here's Why Having A Good Driveway Matters When Selling Your Home
If you’re preparing your house to hit the market, we’ve listed down why your driveway plays a crucial...
Read the full article here:
www.westannarbor.homes/blog/why-having-a-good-driveway-matters-when-selling-your-home
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SELLER
A Simple Guide To Choosing The Ideal Paint Color For Your Space
One of the easiest ways to refresh a room is with a coat of paint. Deciding to do a new paint job may...
Read the full article here:
www.westannarbor.homes/blog/simple-guide-to-choosing-the-ideal-paint-color-for-your-space
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SELLER
Easy and Inexpensive Bathroom Updates You Can Make Before Selling Your Home
We’ve compiled these easy and affordable upgrades that can bring style and boost functionality in your...
Read the full article here:
www.westannarbor.homes/blog/easy-and-inexpensive-bathroom-updates-you-can-make-before-selling-your-home
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Marketing Plan

01

Events & Open Houses

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02

Digital / Online Campaigns

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03

Door Knocking, Flyers and Brochures

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04

Partnership and Network

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05

Print Advertising

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Example Ads on Social Media

Below are just a few examples of the targeted advertising on Facebook that your home will benefit from when you hire me as your agent.

Serious About Selling? This Is What Modern Marketing Looks Like.

I don’t just list homes — I hire a professional marketing team to run targeted Facebook ads that put your property in front of the right buyers using advanced audience targeting technology.

  • Custom Facebook ad campaigns created specifically for your home
  • Precision targeting to match likely buyers based on behavior and interests
  • Real-time exposure tracking so you can see exactly how your home is performing online
  • A digital strategy designed to shorten time on market and maximize interest

This is what it looks like when your agent invests in selling your home — not just listing it.

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Ad Marketing Report

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Discover key insights on how my cutting edge marketing is driving engagement, boosting conversions, and transforming your home’s visibility.

Ongoing Activity

8,300
Views on the ad
65%
Views

Length of Ad

12,742
Expected views on ad

Weekly Snapshot

6,011
Reached 6,011 people

8,300

People who saw this ad

6,011

People who watched the video

326

People who expressed interest

7

Leads

Most Recent Ad Results

8,300 People who saw this ad
The number of times Facebook shared this ad. It provides an overall view of initial visibility among potential customers.
6,011 People who watched the video
Of those reached, 326 viewers watched at least 3 seconds of the video, showing an initial level of engagement and potential interest.
326 People who expressed interest
Consumers who watched the full video, liked it, or interacted in some way. Some of these viewers fully registered as potential new customers.

30 Day Forecast

65% of potential customers

8,300 12,742
Saw the ad Should see the ad
6,011 8,941
Watched the video Should watch the video
326 466
Expressed interest Should express interest
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11206 Huckleberry Ln

Grass Lake, MI 49240

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Matt McKernan

Matt@McKernanRealtyGroup.com
(734) 834-8890
www.westannarbor.homes/team/matt-mckernan
3 bed
2 bath
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Best in Class Digital Marketing firm for Real Estate today is hired for ALL of our listings. This means more exposure and buyers FOR YOU!
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For privacy reasons, the specific addresses are not being shown.

Pre-Listing Review

95 Buyers

Out of the 27,250 people reached through my Facebook advertising campaign in this area, 95 potential homebuyers in your area have shown interest in a 3-bed, 2-bath home like yours.

I've surfaced 95 people in my database looking for a home like yours in Grass Lake!

Name: Michael Anderson

Phone: (512) 996-5932

Beds: 4 Bath: 4

Price Range: $340K - $650K

Name: Albert Davis

Phone: (614) 343-6149

Beds: 5 Bath: 3

Price Range: $340K - $640K

Name: Sophia Rodriguez

Phone: (615) 619-8958

Beds: 3 Bath: 2

Price Range: $340K - $620K

Name: Savannah Rubio

Phone: (712) 845-5975

Beds: 4 Bath: 3

Price Range: $340K - $610K

Name: Jack Wilson

Phone: (217) 656-2173

Beds: 3 Bath: 2

Price Range: $360K - $570K

Name: Amelia McKenzie

Phone: (914) 256-6738

Beds: 4 Bath: 3

Price Range: $360K - $520K

Name: Hannah Lopez

Phone: (913) 397-9791

Beds: 4 Bath: 2

Price Range: $380K - $490K

Name: Owen Brown

Phone: (619) 914-5672

Beds: 5 Bath: 3

Price Range: $380K - $450K

Unique Marketing

Our team creates effective, authentic marketing campaigns that keep your brand's voice clear, consistent, and true.
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Time to get a bigger one

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Take a leap!

Custom Videos Production
Targeted Marketing with 1000's views
Detailed Analytics on Marketing Results

Why You Should Work with a Top Local Listing Agent?

214,646

Views on my personal ads on social media
2% increased

806

Active home buyers searching on my website
2% increased

552

Active buyers I'm targeting with Facebook ads everyday
2% increased

4

Listings I'm spending $1,000 on to market on Facebook
2% increased

Example of why you need a social media expert!

Within 10 miles of 11206 Huckleberry Lane, Grass Lake, MI there are 27,250 people
Likely to move soon
First time home buyers
First time home buyers
VS
Their Targeting Strategy
200 people reached after posting to their news feed
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Past Sales in Grass Lake, MI 49240

My Recent Sales in the Grass Lake, MI 49240 area!

365

My sales activity in your desired search area will directly benefit you due to my market knowledge, negotiating prowess, and insights into local activity!
Data valid as of 7/19/2026

Seller Alert

Your Estimated Home Values

11206 Huckleberry Lane, Grass Lake, MI
$376,200
Data powered by Image
$339K

$414K
Data as of 07/19/2026
$452,898
Data powered by Image
$435K

$471K
Data as of 07/19/2026

No data available for this address.

Either change the address or remove this page from the presentation.

Our property value estimates are generated by an independent automated valuation model and are not affiliated with McKernan Realty Group. While this tool provides a quick estimate, please reach out to us for a comprehensive, professional property valuation.
How Has Your Home's Value Changed?
To ensure an accurate home value, confirm these details are up to date.
Help me understand.
$325K$360K$395K$430K$465KJul 2022Jun 2023Jun 2024Jun 2025May 2026
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Market Trends in Grass lake, MI 49240

Market data as of:
The Market Action Index (MAI) is a literal temperature gauge that shows whether the market favors buyers or sellers.
An MAI of 30 is typically balanced; over 30 is a seller's market, under 30 is a buyer's market.

Buyer markets

Buyers get better deals and more choices when MAI is low.

Seller markets

Sellers can list for higher prices and quicker sales when MAI is high
Market data as of:

View current market trends

Scan the QR code to see the current Market Trends report
100% FREE, NO OBLIGATION
Sell Your Home For Cash
We’ll buy almost any home, in any condition. Just enter your address and we’ll send you a fair offer within 48 hours.
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Our Cash Offer Options

Instant Payout Cash Offer
Our standard cash offer. Sell your home for instant cash. We’ll provide you with a fair cash offer and pay it out all at once. You choose the close date of your sale.
‘Cash plus’ double payout offer
Receive cash for your home now, then we’ll re=sell your home and pay you a second time when it sells. This pays more than a standard cash offer but takes more time to complete.
Sell now, move later
Sell your home for cash now and keep the option to live in your home for up to 12 months while you find a new place to live. Best for those that need flexibility.
Sell your home fast & stress-free
Avoid costly home repairs
Sell without any home showings
Close within 21 days
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We’ve checked all the boxes
As you can see, I am dedicated to guiding you confidently through every stage of the selling process. My background combines actual real life experience with cutting edge tools to ensure you simply have a high quality and profitable transaction.
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Are you ready?

Let's Begin.
Let’s Plan Your Move
Move Date:
Closed Date:
Grand Opening Date:
Active Date:
Coming Soon Date:
Prepping Date:
What We Need From You
Spare Key
Ensure the water heater is double-strapped
Ensure all smoke detectors are operable
Ensure all carbon monoxide detectors are operable
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Comparison Chart

2%
Listing Fee
2.5%
Listing Fee
3%
Listing Fee
50 Professional Photos: Exterior / Interior
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MLS Listing (1) Market Area
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Syndicated Zillow, Realtor.com, Redfin.com and 100’s of websites
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For Sale Sign and Flyers
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Scrubbing our 275,000 Database of Active buyers for your home
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Open House
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Showingtime App
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Social Media Campaigns. Paid Boosted Campaigns that reach thousands
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Listing Rocket Campaigns
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MLS Listing (2) Market Areas
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Better Homes and Gardens magazine DataBase Post Card Mailing
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Magazine Quality Detailed Look Book
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3D Matterport / Schematic Floor Plan
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MLS Listing (3) Market Areas
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Drone Photography Video
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Staging Consultation
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AI Enhancement and Staging
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Real Estate Expert

Matt McKernan

Team Lead | 6501414873

Matt@McKernanRealtyGroup.com | (734) 834-8890

Let's Chat.

I'm sure you have questions and thoughts about the real estate process. I'd love to talk with you about what you've read here and help you along this path.
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www.westannarbor.homes/team/matt-mckernan
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Thank you!

In everything we do, we are driven to help others, because behind every transaction there is a vision, a goal, a dream waiting to come to life. In doing so, we bring our expertise, our instincts from years of experience, and our complete dedication to you.

This is only the beginning of an exciting journey to a bright and shining new future. And it's only the beginning of our commitment to servicing your every real estate need. Thank you for the opportunity to help you!
We'll be right there with you, every step of the way.
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